It’s deviantART, not DeviantArt.
It’s dA, devART, dAmn, devWEAR and deviantFILM.
It’s an important distinction to the few of us that was brought up in the forums and the chatrooms.
Though I feel we had already lost this connection between the logo and writing dA when the logo was revamped in 2009.
The new logo distances us even further.
I’m not even going to mention about the awkwardness of the crossed-out z, or the half-a-hashtag or how the logomark looks like it’s missing it’s arms and legs, or the unnatural negative space between the mark and the type which creates a strong silhouette of a face with a pointy noise or even the all-inclusive fact that there’s hardly any association between the mark and the type, they’re not complimenting each other, they are obstructing each other.
Nope, not gonna mention any of that, cause my beef is with the way deviantART is written.
Although the current revamp is a good exercise in re-branding, keeping the overall look up-to-date and maintaining the status of dA as still a key-player in the world of online social networks (for art). I’m sure a full revamp of the site will follow, based on the look of the new mobile app - which actually is quite incredible.
The iteration of the logo in 2009 and the current revamp has caused dA to lose a little bit of it’s identity - but then again the bold new look may just be what dA needs to stay relevant.